Move over cocktails, there’s a new way to unwind. Cannabis-infused drinks, once a novelty, are now showing up in grocery stores, lounges, and dispensaries. With the global cannabis beverage market projected to exceed $1 billion in 2025 and possibly hit $24.6 billion by 2035, it’s clear this is more than just a passing trend. Cannabis drinks are quickly becoming the go-to alternative to booze for wellness-conscious and sober-curious consumers.
The Market Boom in Numbers
The cannabis beverage sector is accelerating rapidly, boasting a compound annual growth rate (CAGR) of over 37 percent. Analysts predict the market will surpass $4 billion by 2028. Much of this growth comes from increased access to low-dose beverages, appealing flavor innovations, and a shift toward wellness lifestyles.
These drinks are now found in venues far beyond dispensaries, including festivals, social lounges, and even convenience stores in some states. Their broad appeal has positioned them at the intersection of health, recreation, and modern indulgence.
Why Cannabis Drinks Are So Popular
This surge in popularity stems from shifting preferences in how people want to relax and socialize. Cannabis drinks provide a smoother, more predictable experience than smoking or edibles and appeal to a broader demographic.
Common reasons consumers are reaching for THC drinks include:
- A desire to cut back on alcohol without losing the social buzz
- The absence of hangovers or liver damage
- Calorie-consciousness
- Faster onset compared to traditional edibles (15 to 30 minutes)
- Discreet use in social settings
This trend resonates especially with women, parents of young children, wellness enthusiasts, and first-time cannabis users looking for a safer entry point.
The Legal Landscape: Clarity or Chaos?
While cannabis beverages are rising in popularity, their legality varies widely across the United States. Federally, hemp-derived products with 0.3 percent THC or less are legal under the 2018 Farm Bill. However, the FDA still prohibits adding THC or CBD to food and drinks in interstate commerce.
State-by-State Complexity
Each state has its own stance on cannabis drinks. Some allow full access through dispensaries, others restrict certain cannabinoids, and a growing number are introducing new regulations for safety and consistency.
- Alabama limits drinks to 10 mg THC per unit
- California has proposed a statewide ban on hemp-derived THC drinks
- Texas has opted for stricter regulations instead of bans
- Over 80 bills targeting cannabis drinks have been introduced across various states
Washington State and Cannabis Drinks
Washington State permits cannabis-infused beverages through licensed dispensaries. Adults aged 21 and over may purchase up to 72 fluid ounces of cannabis-infused liquids, including beverages and other edibles.
A new state law, effective June 6, 2024, introduced specific guidelines for low-THC infused drinks. Beverages with no more than 4 mg of THC per unit fall under this category. Customers can legally purchase up to 200 mg of THC per day in this form. For example, that equates to 50 drinks at 4 mg each.
It is important to note that CBD or hemp beverages are not allowed for general sale in stores like cafés or gas stations. Only licensed cannabis retailers may sell them. Brands like Mirth Provisions, known for the "Legal" line of drinks, are based in Washington and offer a wide selection for consumers.
Big Alcohol’s Strategic Moves
Major beverage companies are watching this trend and making calculated entries. Brands like Boston Beer Company, Constellation Brands, and Tilray are exploring or expanding their cannabis drink portfolios. Collaborations between alcohol and cannabis producers suggest that future consumer experiences may blur the lines between happy hour and hemp hour.
The movement shows that cannabis drinks are no longer a novelty but a recognized category in the beverage market.
Safety, Health, and Consumer Caution
Cannabis drinks are often seen as a safer alternative to smoking or high-dose edibles. They offer consistent dosing, easy consumption, and fewer respiratory risks. However, not all products are created equal, and there are key safety considerations:
- Some drinks lack standardized testing, leading to uncertain potency
- THC drinks can impair driving and reaction time
- Attractive packaging may appeal to minors
- THC tolerance varies greatly among users
Consumers are encouraged to read labels carefully, confirm that products are lab-tested, and begin with low-dose options. Starting with 2.5 mg to 5 mg of THC is best for new users.
What the Future Holds for Cannabis Drinks
The market is expected to continue expanding rapidly. Innovations in nanoemulsion technology allow for faster absorption and more stable products. As consumer trust and product diversity grow, cannabis drinks may become as common as wine or soda at social events.
Trends to watch include:
- Wider retail access in cannabis-friendly states
- Growth of social consumption lounges featuring infused drinks
- E-commerce-driven cannabis beverage sales
- Increased branding and product sophistication
5 Smart Consumer Tips Before You Sip
- Know your local laws before purchasing
- Always check the label for THC content and serving size
- Begin with a low dose and increase slowly if needed
- Be aware of onset and duration times
- Choose trusted brands and dispensaries for quality and safety
Final Thoughts
Cannabis drinks offer a fresh way to relax, elevate social experiences, and support wellness goals. As regulations evolve and technology improves, the cannabis beverage industry is poised for mainstream acceptance. Whether you're replacing cocktails or just curious about alternatives, THC drinks may be the buzz-worthy solution you didn’t know you needed.
FAQs
Are cannabis drinks legal in Washington State?
Yes, when purchased through licensed cannabis retailers. Low-THC drinks (under 4 mg per serving) have additional regulations and purchase limits.
Do cannabis drinks get you high?
Yes, if they contain THC. Effects depend on the dose, your tolerance, and your metabolism.
How quickly do cannabis drinks take effect?
Most users feel effects within 15 to 30 minutes due to advancements in beverage technology.
Can you buy THC drinks at bars or gas stations?
Not in Washington. Only licensed cannabis dispensaries can sell these beverages.
Are cannabis beverages safe for beginners?
Yes, especially when using low-dose options. Always start with small amounts and monitor effects.
✅ Want to learn more?
- Explore our beverage options on our. Bremerton Menu or Tacoma Menu
- Have questions? Chat with our cannabis experts.
